Sales Engineering, Unfiltered Chapter 1: Welcome to the Job

Year one, a big enterprise prospect, and a 30-slide deck nobody asked for. Thirty minutes in, the CISO stopped Chris cold, and that night a bar napkin became his first real discovery framework.

Chapter 1 of Sales Engineering, Unfiltered introduces the three voices behind the book and the lessons they wish someone had handed them on day one:

• Why the best SEs treat every customer conversation like a two-way interview
• Why learning how to learn beats mastering today’s product
• How to use this book, whether you’re brand new to the SE seat or years in

Every chapter ends with an action plan you can start this week.

New chapters drop every week. Find the full audiobook under Season 3 of this feed. Next week: Chapter 2, Twenty Percent Demos.

📘 Get the book (paperback and Kindle): https://www.amazon.com/Sales-Engineering-Unfiltered-What-Someone/dp/B0HLWSJ448
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🎙️ More from the PEBCAK Podcast: chrislouie.net